About the brand: Arla Cheese USA is a part of Arla Foods, the 4th largest dairy company in the world and a cooperative owned by more than 12,500 dairy farmers. Arla USA produces cheese with simple ingredients, like cream cheese, Havarti and Gouda.
Audience: A millennial mom who cares about the ingredients in the products she buys for her family, but won't sacrifice great taste.
Social tone of voice: Arla is always cheerful, optimistic, no frills and wholesome. They care about where their food comes from and how you want to feed your family.
Role: Social media strategist for the U.S. market (2015-2019) driving strategy, global campaign planning, client communication, real-time posting, monthly calendar development and website copywriting.
Website Copy: About Arla Cream Cheese
Bring Natural Goodness to your life morning, noon and night with the addition of real, great tasting Arla Cream Cheese Spread. Our natural cream cheese is made from one of nature’s best food products – milk, and little else. With 50% fewer ingredients and a better nutrition profile than other common bagel spreads, Arla Cream Cheese is a simply made, wholesome spread you’ll feel good about buying for your family.
Like all of our products, Arla Cream Cheese is free from added hormones, stabilizers, artificial flavors and preservatives. We make our cream cheese at our own dairies from our own farmers’ milk, so you always know where it comes from - from the dairy farm to your fridge and everywhere in between.
Arla Cream Cheese Spread is the perfect solution for adding a nutritious lift to a bagel, a quick snack or last-minute lunch. Arla cream cheese has something for everyone in the family with a delicious range of flavors for the adventurous and timid eaters, alike.
Website Copy: About Arla Sliced Cheese
Your favorite, great tasting cheeses are now in the dairy aisle in convenient slices for quick sandwich upgrades and wholesome snacking. With four delicious varieties to choose from, Arla Cheese Slices bring Natural Goodness to every meal of the day.
With no added hormones, artificial colors or preservatives, you can feel good serving Arla cheese slices to the whole family. Our natural cheese is made from one of the world’s best foods – milk, and little else. We work side-by-side with our dairy farmers and know the path our milk has traveled from the farm to your fridge so you can feel good about what you and your family are eating.
Arla Sliced Cheese comes in four delicious flavors sure to please even the pickiest in the family – Havarti, Gouda, Fontina and Muenster. Each can be used on its own to add a creamy, flavorful boost to snack-time and cold lunches, or mix and match your favorites for a melty grilled cheese sandwich. Cheese slices will surely be the new family favorite!
About the brand: Castello Cheese is a Danish specialty cheese brand with a long history of excellence and innovation in the category.
Audience: An affluent millennial with a taste for good food, but may still feel intimidated by cooking at home.
Social tone of voice: Castello is indulgent, instructive, enthusiastic and approachable. Entertainment and social trend-savvy.
Role: Social media strategist for the U.S. market (2015-2020) driving strategy, global campaign planning, client communication, real-time posting and monthly calendar development.
Inside these pockets of dough is a delicious combination of salmon, spinach and blue cheese, and they couldn't be easier! Even you'll be impressed by your Star Baker-level skills. No soggy bottoms in sight! On your marks, get set, BAKE using the link in our bio.
A homemade blooming onion!? Yes, you can. But be warned: The chipotle cheese dipping sauce might just steal the show.
This recipe for cheesy cauliflower steaks with warm caper vinaigrette is the perfect marriage of salt, fat, acid and heat. Castello Fontina adds just the right level of creaminess and flavor to bump these cauli-steaks to the top of your weekly recipe repertoire.
Gnocchi Thursday is a weekly tradition in restaurants and homes across Italy, which is about all the rationale you need to make this Choux Pastry Gnocchi with Castello Creamy Havarti tonight. Get the recipe from our partners at @tastemade using the link in our bio.
Rich, cheesy, creamy and not a noodle in sight! Our cauliflower mac & cheese recipe is so insanely delicious you may forget there are veggies beneath all that melty Havarti cheese. Hold the breadcrumbs for a gluten-free, keto-friendly dinner recipe for the books!
About the brand: Since bean one, Bush's Beans has devoted its company to bringing out the best in nature’s most beautiful food. "We are That Beautiful Bean Company."
Audience: A millennial parent looking to get the most out of mealtime with new recipes and the best-tasting products.
Social tone of voice: Bush’s Beans is wholesome, optimistic, playful and friendly, with a touch of southern comfort. We are obsessed with talking about beans.
Role: Senior social media strategist (2020-2021) helping drive execution of strategy through ongoing content briefing, brainstorming, client communication, real-time posting and copywriting for recipe posts.
Oh, look! It’s our favorite ingredients all snug in a tortilla rug. This Chicken and Black Bean Burrito is *chef’s kiss*
Quick Poll for y’all: Brunch is better with _____.
1️⃣ Coffee beans
2️⃣ Bean beans
Vote in the comments, but take a good, hard look at Instagrammer @thequiingredient’s huevos rancheros before you make your call.
Us: Black Bean Fudge Brownies.
You: 👁👄👁
We’ve bean holding out on you, friends. Truth is, black beans are the secret to a supremely moist brownie. Gosh it feels good to get that off our chest. Get baking with the recipe in our bio. #nationaldessertday
The entire house when these sizzlin’ fajitas arrive at the dinner table: 😲😵
Turn heads with this delicious chicken and bean fajitas recipe linked in bio.
A legume of monolithic proportions. #BeanUsUp 🛸
