Arla Cheese

About the brand: Arla Cheese USA is a part of Arla Foods, the 4th largest dairy company in the world and a cooperative owned by more than 12,500 dairy farmers. Arla USA produces cheese with simple ingredients, like cream cheese, Havarti and Gouda.

Audience: A millennial mom who cares about the ingredients in the products she buys for her family, but won't sacrifice great taste.

Social tone of voice: Arla is always cheerful, optimistic, no frills and wholesome. They care about where their food comes from and how you want to feed your family.

Role: Social media strategist for the U.S. market (2015-2019) driving strategy, global campaign planning, client communication, real-time posting, monthly calendar development and website copywriting.

Website Copy: About Arla Cream Cheese

Bring Natural Goodness to your life morning, noon and night with the addition of real, great tasting Arla Cream Cheese Spread. Our natural cream cheese is made from one of nature’s best food products – milk, and little else. With 50% fewer ingredients and a better nutrition profile than other common bagel spreads, Arla Cream Cheese is a simply made, wholesome spread you’ll feel good about buying for your family.

Like all of our products, Arla Cream Cheese is free from added hormones, stabilizers, artificial flavors and preservatives. We make our cream cheese at our own dairies from our own farmers’ milk, so you always know where it comes from - from the dairy farm to your fridge and everywhere in between.

Arla Cream Cheese Spread is the perfect solution for adding a nutritious lift to a bagel, a quick snack or last-minute lunch. Arla cream cheese has something for everyone in the family with a delicious range of flavors for the adventurous and timid eaters, alike.

Website Copy: About Arla Sliced Cheese

Your favorite, great tasting cheeses are now in the dairy aisle in convenient slices for quick sandwich upgrades and wholesome snacking. With four delicious varieties to choose from, Arla Cheese Slices bring Natural Goodness to every meal of the day.

With no added hormones, artificial colors or preservatives, you can feel good serving Arla cheese slices to the whole family. Our natural cheese is made from one of the world’s best foods – milk, and little else. We work side-by-side with our dairy farmers and know the path our milk has traveled from the farm to your fridge so you can feel good about what you and your family are eating.

Arla Sliced Cheese comes in four delicious flavors sure to please even the pickiest in the family – Havarti, Gouda, Fontina and Muenster. Each can be used on its own to add a creamy, flavorful boost to snack-time and cold lunches, or mix and match your favorites for a melty grilled cheese sandwich. Cheese slices will surely be the new family favorite!